This is especially true when you consider their offer of native speaker conversations, certificates, and personalized study plans.īut Busuu doesn't differentiate their pricing tiers based on these features they use contract length instead. The features they call out are all focused on showing potential customers how practical and effective their platform can be. And you can see that carried through to their Busuu Premium pricing page as well. These sentiments are what underpin Busuu's unique value proposition. On their home page, Busuu speaks directly to the value and efficiency of their platform, saying ' Speak a language in 10 minutes a day™', and adds in some social proof by calling out their ' global community of 90 million learners.' Duolingo's one-size-fits-all approach doesn't give them nearly as much room to expand into the business market.īusuu's value proposition and page design also do a lot to promote their practicality in the face of Duolingo's fun and playful branding. After that, Busuu definitely comes out ahead with their contract-length pricing tiers. six months at the same price is a really effective strategy that a lot of people don't think about.”įrom an acquisition standpoint, both Busuu and Duolingo rely on the power of the freemium model. “Busuu's price scales depending on how long you sign up for, and I love it! Three months vs. Busuu's pricing model will help them beat Duolingo to the business market

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